Stanley
Works Dramatically Increases Employee Participation Using
Zoomerang Employee Survey Services
 |
"Employee
participation jumped to 75% and the cost of
doing the global survey dropped by 92%"
Tim
Perra
Manager of Communications and Community Relations |
|
The Stanley
Works vastly improved the employee participation
rate of its employee satisfaction survey and dramatically
reduced the cost of implementing the survey by working
with the Zoomerang Employee Survey Services team. Zoomerang
deployed the survey directly to nearly 6,000 salaried
Stanley Works employees across the globe – giving
employees the benefit of completely anonymous responses.
Stanley
Works – the $3.6 billion tool, hardware and automatic
door manufacturer – is committed to building and sustaining
a high level of employee satisfaction and therefore measures
its employee satisfaction through a wide variety of programs.
With about 6,000 salaried employees in 134 countries, Stanley
Works has evaluated employee satisfaction every 18 months since
1999.
Zoomerang
Services Replaced Expensive Outside Firm
Previously,
Stanley Works paid a firm approximately $70,000 to design and
implement a paper-based survey to its salaried personnel. Employee
participation for the first survey was 42%, according to Tim
Perra, Stanley Works’ Manager of Communications and Community
Relations.
“The
next year, we wanted to keep the survey the same so it could
be a baseline but the original company wanted another $70,000
to implement and compile the results again, which we weren’t
interested in paying,” Perra says. “We had been
using Zoomerang surveys for smaller projects, so we decided
to investigate using an online alternative.”
Using
Zoomerang Employee Survey Services to Ensure Anonymity for
Employees
Ensuring
the anonymity of the employees was an important issue. In general,
employees are much more apt to provide honest, even potentially
negative, feedback when they are assured that their identity
will not be revealed to management. This honest feedback is
paramount to helping determine the appropriate action steps
to take to improve employee satisfaction. Perra did not want
to deploy the survey from his own account as he wanted the
survey to come from a third party to ensure his employees would
feel comfortable responding.
The
Zoomerang Employee Survey Services team stepped in to assist,
providing a survey deployment service that is popular among
its HR customers. In this case, Stanley Works created the survey
and the eight translations required to reach their employees
around the globe and uploaded them to a Zoomerang zPro survey
account. The Zoomerang Employee Survey Services team then transferred
the survey and the data to a private account (unreachable by
Stanley Works staff) to email the survey. The initial email
invited employees to take the survey using a Zoomerang email
address and, in turn, employees could reach Zoomerang customer
support by phone or email with questions, if needed. Stanley
Works staff could not view who had accessed the survey but
were sent screen shots daily to track employee participation
rate. The survey contained limited demographic information
so the responses couldn’t be tracked back to individual
employees.
“We’re
actually not interested in tying responses back to individuals
because we’re looking at broader issues within the company,
but the assurance was important,” Perra says. “And
with Zoomerang, it was really very simple. The Zoomerang team
was always there, always able to resolve anything right on
the phone. From the Zoomerang side, everything was done right.”
Employee
Participation Jumps, Costs Drop
Employee
participation jumped to 75% and the cost of doing the global
survey dropped by 92%. “We saw a huge jump in employee
participation,” Perra says, “which I attribute
to the fact that it’s an online survey. It’s so
much easier for employees to do it at their desk. And the reminders
that were sent by Zoomerang made a difference as well. What
was amazing, though, was the cost benefit. We had a 92% decrease
in the cost of the survey, so that was huge.”
Perra
also contends that he was able to focus on the business-critical
issues of survey wording, analyzing the results and reporting
to management.
“The
beauty of it is that I can handle all the creation of the surveys
and the distribution list, focus on the communications, and
then I can have Zoomerang deploy the survey and collect the
results,” Perra says. “It’s easy and it’s
anonymous.”
Survey
Results Driving HR Plans at Stanley Works
The
results of Stanley’s most recent survey show improvement
in all 13 categories of employee satisfaction and are driving
additional changes at Stanley Works. There are more than 150
documents on the company intranet related to the survey, indicating
how widely the data is being disseminated and used. Perra created
a presentation to the company’s Board of Directors that
plots results against the baseline to determine potential trends.
Results are presented to the corporate executive council and
then pushed out to the entire company.
“We
then highlight the issues with low scores and work with the
HR department to make them accountable for creating action
plans to address them,” Perra says. “We print
out all the open-ended comments so the executives can view
how the employees are responding anonymously, in their own
words. Senior management takes the employee survey very seriously.
And the results go into the next survey.”
Stanley
Welcomes New Employees in France and Italy with Satisfaction
Survey
The
success with the company-wide employee satisfaction survey
prompted Perra to use it as an assimilation tool as well. “We
acquired the biggest tool company in Europe, Facom, with factories
all over Europe -- and we wanted to know how those employees
felt so we administered a baseline survey. With just two simple
emails to the Zoomerang Employee Survey Services team, the
survey was deployed -- on the second day after acquisition.
Turnaround time with Zoomerang is amazing.”
European
managers requested that the survey also be deployed to those
employees who weren’t online – those on the factory
floor – so more than 1,000 paper-based surveys were sent
in French and Italian. Nearly 650 responses were sent back
to Zoomerang, and Zoomerang translated the French and Italian
surveys and then transcribed the responses into the electronic
survey, including the open-ended questions.
Zoomerang
Employee Survey Services
Zoomerang
is committed to helping human resource departments and organizations
around the world conduct essential employee surveys. Zoomerang
offers many services to assist human resource professionals;
one or many can be used in conjunction to get valuable information
to help professionals make decisions to improve their business.
Survey
Deployment
Zoomerang will disseminate a survey to a provided email list,
host it on the Web, or sell a selection from Zoomerang zSample,
our panel of 2.5 million respondents.
Survey
Programming and Translation
Our survey translation experts can convert your survey and responses
into your language of choice. Zoomerang also provides survey
creation and programming services, giving you the edge in survey
success.
Confidential
3rd Party Survey Deployment
Zoomerang can help to increase your employee participation rate
and the quality of your employee feedback by sending out your
survey for you. Zoomerang can disseminate a survey to a provided
email list, host it on the Web, or sell a selection from Zoomerang
Sample, our panel of 2.5 millions respondents.
Survey
Programming
Zoomerang provides survey creation and programming services,
giving you the edge in survey success.
Survey
Translation
Our Survey translation experts can convert your survey and responses
into your language of choice.
Data
Entry
Our Services Team can enter survey responses from your employees
who provide their feedback on paper. |
