Zoomerang’s customer satisfaction surveys inquire about your entire customer relationship — from product or service selection, price and availability, all the way through customer service and support. You can also create customer satisfaction surveys about a particular type of transaction or touch point, so you can measure exactly how you’re doing with respect to a specific kind of issue.

Specific Questions — in 10 Minutes or Less

Your customers’ time is valuable, so don’t ask for more than 10 minutes of it when you invite them to complete your online survey. Keep questions specific, to the point and unbiased. Ask questions that will help you gain insight into how you’re performing — not everything you ever wanted to know. Remember that the faster your survey can be completed, the more likely it is to be submitted. Start with broad questions, then delve into the details.

Why save demographic or "firmographic" questions for the end of the online survey? Because Zoomerang’s research shows that participants are more likely to answer those questions at the end of a survey, rather than at the beginning. And this information is valuable, because it enables you to analyze subgroups of your data — such as new customers or regional customers.

Zoomerang Pro's powerful cross tabulation feature and filters enable you to slice and dice your results so that you can discover trends, compare results and make decisions based on real-world data.
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